Is it just me or does it seem like our society is becoming a little less selfish? There has been a growing trend of service over the last few years and it seems that the movement is gaining steam. Corporate Social Responsibility (CSR) is the phrase that is sweeping the corporate world. More and more corporations are finding it beneficial to implement policies geared toward being of service to society, ethical in business practices and becoming as eco-friendly as possible.
What are the Benefits of a Corporate Social Responsibility Policy?
Start thinking about the steps that your organization can take towards implementing a CSR program. You can start by evaluating your meeting and event portfolio. Consult with a meeting planner about how to go green. You can also receive great ideas on activities your company can do to serve the community.
What are the Benefits of a Corporate Social Responsibility Policy?
According to the results of a global survey in 2002 by Ernst & Young, 94% of companies believe the development of a Corporate Social Responsibility (CSR) strategy can deliver real business benefits.
· Triple Bottom Line: The gage for measuring a company’s success has been expanded. The Triple Bottom Line is an accounting system that measures performance against social and environmental performance as well as financial.
Many companies are finding out that if they don’t keep track of their performance in social and environmental areas it will cost them financially. On February 4th the Los Angeles Times reported that Target was going to pay $22.5 million dollars to settle a hazardous waste dumping case.
· Customer Perception Is Important: Edelman is a PR firm that released their 11th annual Edelman Trust Barometer. This survey gauges attitudes about the state of trust in business, government, NGOs and media across 23 countries. According to the survey…
For the first time, this year’s survey shows that trust and transparency are as important to corporate reputation as the quality of products and services. In the U.S. and in much of Western Europe, those two attributes rank higher than product quality-and far outrank financial returns, which sits at or near the bottom of 10 criteria in all regions.
· Stand Out From the Competition: In 2010 Disney Corp. launched its “Give a day, get a Disney Day” program. The program offered a free ticket to a Disney park in exchange for a day of service to one of their selected non-profit organizations. This program was a huge success and brought Disney tons of positive press.
Start thinking about the steps that your organization can take towards implementing a CSR program. You can start by evaluating your meeting and event portfolio. Consult with a meeting planner about how to go green. You can also receive great ideas on activities your company can do to serve the community.
For a free 1-hour consultation send us an email at info@wynningtouch.com
or give us a call at 323.691.2005.
